Native name
|
Vodafone Maṣr |
---|---|
Formerly called
|
Click GSM |
Private | |
Industry | Telecommunications |
Founded | 1998 |
Headquarters | Cairo, Egypt |
Key people
|
Stefano Gastaut (CEO) |
Products | Mobile Telecom Services |
Parent | Vodafone Group PLC |
Website | www.vodafone.eg |
Vodafone Egypt (Egyptian: ڤودافون مٙصر, Vodafone Maṣr) is the largest mobile phone company in Egypt in terms of active subscribers. It was launched in 1998 under its former name Click GSM. It covers various voice and data exchange services, as well as 4G, 3G, ADSL and broadband Internet services.
Vodafone Egypt was initially headquartered in Maadi, Cairo since 1998 and until 2003; when Vodafone moved its headquarters to the Sixth of October City. Currently, all of Vodafone's core operations are run from Vodafone's campus at the Smart Village Technology Park.
In March 1998, the Egyptian Ministry of Telecommunications announced that MisrFone Group (of which Vodafone owned a 30% share) was awarded the second license for GSM operations in Egypt (under the brand name of Click GSM). This decision was part of the move to privatize and liberalize the Egyptian market at the time. The first license had been given to the national incumbent which had launched the first mobile service in 1996 (the company is now Orange Egypt). In 2007, the telecommunications market in Egypt grew further and became more competitive when the third entrant to the market, Etisalat Misr, was awarded the third license for GSM operations.
In January 2007, Egypt’s National Telecom Regulatory Agency (NTRA) awarded Vodafone Egypt a 15-year 3G licence.
On October 16, 2016, Vodafone Egypt was awarded the fourth-generation 4G mobile services license for a royalty fee of $335 million from the Egyptian National Telecom Regulatory Authority (NTRA).
In 2011, Vodafone became th market leader in terms of revenue share and with the largest customer base. Vodafone Egypt provides its services for both individuals and enterprises in Egypt focusing on telecommunication services from Voice to Data and Internet services. As part of that strategy, Vodafone Egypt initially acquired 51% of Raya Telecom in September 2006 which offered a variety of resources that would help Vodafone expand. It had a geographically dispersed network within Egypt and a solid experience in the fixed-line data communication field. As Raya Telecom’s resources provided an ideal match for Vodafone’s growth strategy, the remaining portion of Raya Telecom was acquired and, in June 2007 Vodafone Egypt assumed full ownership.