Vladislav Listyev
| Vladislav Listyev | |
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Vlad Listyev reading Novy Vzglyad
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| Born |
Vladislav Nikolayevich Listyev May 10, 1956 Moscow, USSR |
| Died | March 1, 1995 (aged 38) Moscow, Russia |
| Spouse(s) | Albina Nazimova |
Vladislav (Vlad) Nikolayevich Listyev (Russian: Владисла́в Никола́евич Листьев; May 10, 1956 – March 1, 1995) was a Russian journalist and head of the ORT TV Channel (now government-owned Channel One).
Vlad Listyev was arguably the most popular journalist and TV anchor in Russia (he remains well remembered years after his death), and was a key force in bringing the voice of democracy to Russian television. Listyev first appeared on television as one of the hosts of a highly progressive and successful show Vzglyad (Glance or Outlook) in the late 1980s, a satirical program watched weekly by as many as 100 million people. The other anchors were Alexander Lyubimov, Alexander Politkovsky, Dmitry Zaharov, Artyom Borovik and Evgeny Dodolev.
He was also the first host of the Russian version of Wheel of Fortune, which became very popular. Following the success of Vzglyad, Listyev and his colleagues founded a TV company VID (Vzglyad i Drugiye—The View and the Others) that would produce programming for the First Channel of Central Television, the main TV channel in the Soviet Union (later called Ostankino and ORT). With VID, Listyev started a number of new TV projects —Pole Chudes ("A Field of Wonders", the Russian version of Wheel of Fortune), Ugadai melodiu ("Guess the melody", the Russian version of Name That Tune), Tema ("The Theme"), and Chas Pik ("The Rush Hour"). In 1995, Listyev moved from VID to ORT, where he was appointed director of the channel. One of Listyev's very first moves as director was to order a temporary stop to all advertising, in effect excluding all unauthorized middlemen out of the lucrative advertising business, and consolidating future ad sales in the hands of the channel.
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