Company logo
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Native name
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维沃移动通信有限公司 |
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Subsidiary | |
Industry | Consumer electronics |
Founded | 2009 |
Founder | Shěn Wěi (沈炜) |
Headquarters | Dongguan, Guangdong, China |
Area served
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Worldwide |
Key people
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Shěn Wěi (President and CEO) |
Products | Smartphones, Smartphone Accessories, Software, and Online Services |
Parent | BBK Electronics |
Website |
Vivo Global Vivo China |
vivo 维沃 | |||||||
Simplified Chinese | 维沃移动通信有限公司 | ||||||
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Traditional Chinese | 維沃移動通信有限公司 | ||||||
Literal meaning | Vivo Mobile Communications Co., Ltd. | ||||||
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Transcriptions | |
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Standard Mandarin | |
Hanyu Pinyin | Wéiwò Yídòng Tōngxìn Yǒuxiàn Gōngsī |
Vivo is a Chinese multinational technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. It was founded in 2009 in Dongguan, Guangdong. The brand focuses on providing a high quality audio experience for users by utilising Hi-Fi chips in its smartphones. Software developed by the company includes the Vivo App Store, iManager, and a proprietary Android-based operating system called Funtouch OS.
In 2012 Vivo released the X1, at the time the world’s thinnest smartphone. Phonearena.com. Retrieved on 2017-01-03.</ref> The X1 was also the first Vivo phone to use a Hi-Fi chip, developed by American semiconductor company Cirrus Logic. Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen phone, the Xplay3s. Other popular phones in the Vivo lineup include the X5Pro, the X5Max, and the Xshot.
Quickly becoming a major player in the smartphone industry, Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global market share of 2.7%. With research and development centers in Shenzhen and Nanjing, the company employed 1,600 R&D personnel as of January 2016. Vivo smartphones is currently the sponsor for the IPL (Indian Premier League) editions 2016 and 2017.
Vivo’s product offerings are composed of three series of smartphones all targeted at middle to upper-income white collar professionals and students living in urban areas. The X series is the company’s premium series of smartphones. Launched in December 2015, its newest addition, the Vivo X6, packs a 1.7 GHz octa-core MediaTek MT6752 processor and comes with 4GB of RAM.
The V series represents a mid-level offering, combining solid specs with an attractive price tag. In July 2015 Vivo launched the V series to much fanfare in the Indian market by introducing the V1 and V1 Max. The V1 sports a 64-bit quad-core Snapdragon 410 processor, 2GB of RAM, and 5-inch HD display. A slightly more powerful version of its cousin, the V1 Max boasts a 5.5-inch display and an upgraded 1.4 GHz octa-core Snapdragon 615 processor. and now its latest smart phone in this v series is v3 and v3 Max.v3 Max is one of its best selling phone of the Vivo brand.
On the lower end of the spectrum, Vivo’s Y series is targeted at more price-conscious consumers. Vivo’s newest offering in the Y series is the Y55l, released in october,2016. With slightly reduced specs, the Y55l still comes loaded with Vivo’s Funtouch OS and a host of smart features designed to make users’ lives easier such as Smart Wake, Smart Click, and Smart Beauty Mode and it is sporting Qualcomm snapdragon 430 a octa core chipset.