Vivid Imaginations
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| Private company limited by shares | |
| Industry | Toy wholesaling, distribution and manufacture |
| Founded | United Kingdom (1992) |
| Headquarters | Guildford, Surrey, United Kingdom |
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Key people
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Number of employees
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110 (2017) |
| Website | www.vividtoysandgames.co.uk |
Vivid Imaginations (also known as Vivid Toy Group) is an independent, privately owned toy, games, and arts & crafts company. Based in Guildford, Surrey; Vivid manufactures, designs and distributes toys, and holds distribution rights on a number of television shows and films. Vivid are the leading Independent Toys and Games Group in Europe, and also have offices in Paris, Frankfurt and Hong Kong.
Their main areas of expertise are in preschool, plush, dolls, collectables, action figures and arts and crafts. Vivid also produce games and puzzles along with tech and outdoor toys. They also work with many established distribution and licensing lines.
Captain Scarlet was the first of many distribution deals and over the years Vivid has produced toys for Thunderbirds, The Simpsons, Cars, Shrek, Toy Story 3, WWE, Disney, and Bratz.
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