Vivi (magazine)
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| Categories | Fashion |
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| Frequency | Monthly |
| Circulation | 234,370 (2011) |
| Publisher | Kodansha |
| First issue | May 1983 |
| Country | Japan, Taiwan, China, Hong Kong |
| Language | Japanese, simplified Chinese, traditional Chinese |
| Website | NET ViVi |
ViVi (ヴィヴィ?) is a Japanese fashion magazine published by Kodansha. It is one of Asia's top fashion magazines and is published in Japan, China, Taiwan, Hong Kong, and Thailand.
Vivi was first published in May 1983. The target age group are teens and young women 17–27 years old. The main demographic of readers are college students and young office ladies.
The magazine's 'cover queen' is Ayumi Hamasaki, who has been featured on the cover 40 times since 1999 and runs her famous 'Deji Deji Diary' in each issue. Other artists frequently featured on the cover include Namie Amuro and Kumi Koda.
In Taiwan Vivi is published in Chinese language.
The circulation of Vivi was 286,039 copies in 2010 and 234,370 copies in 2011.
These models are regularly employed by ViVi magazine.
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