Veryday

Veryday became the new name of Ergonomidesign in 2012. Veryday, is a Swedish industrial design consultancy based in Bromma, , with a design studio in New York City, as well as representation in Singapore, Dubai and London. Veryday has 90+ employees and the CEO is Peter Andén. The company works to create new business opportunities and strengthen brands for their customers. They work within Product Design, Interaction Design, Service Design, Design strategy, Business Innovation and Premium Research. Veryday specializes in physical, cognitive and emotional ergonomics. They have produced more than 350 patents and have won more than 240 design awards. In BusinessWeek's 2008 ranking of leading design agencies, Veryday tied as number 4 in the world. Veryday won the Red Dot Design Team of the year award 2014. In November 2016 Veryday became part of McKinsey & Company.

The company started with the foundation of Designgruppen in 1969. The founders were a handful of designers with experience from companies such as AGA, ASEA and IBM. Among the first collaborations were customers as ESAB, Flygt, AGA and The Cooperative Union. Two years later the designer Henrik Wahlforss and his "Ergonomidesign" moved into the same location in the old glue factory in Traneberg outside Stockholm. Ergonomidesign specialized in working with disabled facilities and other user-oriented, inclusive design projects. The two companies got so intermingled that they decided to merge into a single company in 1979. The common focus was the profound studies of the user. The new company, Ergonomi Design Gruppen, moved a year later into a converted chapel in Bromma outside Stockholm, which still today is Veryday’s headquarter. The company was run as co-operative with a rolling CEO and general meetings.

As several other young design firms in the early 1970s, assistive devices would become an important product area for Ergonomi Design Gruppen. In 1972 two of the founders, Maria Benktzon and Sven-Erik Juhlin, carried out deep-going ergonomic and physiological studies to investigate the grip of such as bread knives and saws. This led to pioneering achievements to raise the standards of facilities for the disabled. The result was a wide range of ergonomically designed objects that draw great international attention for RFSU Rehab, Bahco, BabyBjörn, Pfizer and many others. Many of the products are represented at the Swedish National Museum, the Museum of Modern Art (MoMA) in New York and the Design Museum in London. One of the exhibits is the world's first angled kitchen knife designed for Gustavsberg in 1973.

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