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The 2004 Vermont gubernatorial election took place on 2 November 2004 for the post of Governor of Vermont. Incumbent Republican Governor Jim Douglas was re-elected. Douglas defeated Peter Clavelle, the Democratic Mayor of Burlington.
Clavelle attempted to link Douglas and President George W. Bush with bumper stickers saying "Jim = George". Douglas countered this by a willingness to criticise the national Republican party, such as over the Bush administration's environmental policies.
The two main candidates faced each other in 18 debates during the campaign.