Vermont Teddy Bear Company
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| Privately held company | |
| Industry | Manufacturing, retail |
| Founded | 1983 |
| Headquarters | Shelburne, Vermont |
| Products | Teddy bears |
| Parent | The Mustang Group |
| Subsidiaries |
Current Calyx & Corolla PajamaGram PajamaJeans Vermont Brownie Former Gift Bag Boutique TastyGram |
| Website | Vermont Teddy Bear Company |
The Vermont Teddy Bear Company (VTB) is one of the largest producers of teddy bears and the largest seller of teddy bears by mail order and Internet. The company handcrafts each of its teddy bears and produces almost 500,000 teddy bears each year. The company was formerly traded on the NASDAQ stock exchange under the ticker symbol BEAR, but was taken private by The Mustang Group, a Boston-based private equity firm, on September 30, 2005, partially to avoid the reporting requirements of the Sarbanes-Oxley Act.
The company was founded in 1983 by John Sortino, who sold handcrafted teddy bears in an open-air market in Burlington, Vermont. Sortino happened upon the idea of packaging and selling bears through the mail when a tourist visiting Burlington wanted a bear mailed to her home. The concept was called the "Bear-Gram", which features the customized teddy bear placed in a box (complete with an "air hole") and stuffed with other goodies.
By 1995, the company moved into its new headquarters in Vermont's Champlain Valley. The company has two factories: one in Shelburne and one in Newport. The Shelburne factory is an especially popular tourist destination, and also served as a concert site for the annual Vermont Mozart Festival. The company also maintained two retail locations in Vermont - Shelburne and on the main road between Waterbury and Stowe.
Also by 1995, VTB had sponsored on the East Coast various guns-for-bears exchanges and expanded to the West Coast in 1996 starting with UC Irvine's Student Physicians for Social Responsibility and the Brea Police Department.
In May 1997, the Vermont Teddy Bear Co. filed a copyright infringement suit against Disney over "Pooh-Grams" being similar to its mail-order "Bear-Gram" trademark and logo.
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