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Venu Srinivasan

Venu Srinivasan
Venu Srinivasan TVS Motor Chairman.jpg
Born Chennai, Tamil Nadu, India
Residence Chennai, Tamil Nadu, India
Nationality Indian
Alma mater Purdue University
Occupation Industrialist
Title Chairman and Managing Director of TVS Motors
Board member of Tata Sons
T. V. Sundaram Iyengar & Sons
Spouse(s) Mallika Srinivasan
Children Lakshmi Venu, Sudarshan Venu
Parent(s) T.S. Srinivasan
Relatives T. V. Sundaram Iyengar (grandfather)

Venu Srinivasan is an Indian Industrialist, who is the Chairman of Sundaram-Clayton Group, which includes TVS Motor Company, the third largest two-wheeler manufacturer and companies that manufacture automotive components, in India. He is also the Chairman, Board of Trustees, of the Srirangam Sri Ranganathaswany Temple and the Managing Trustee of the Srinivasan Services Trust (SST), the social arm of Sundaram-Clayton Limited and TVS Motor Company.

Venu Srinivasan is the grandson of the TVS Group's founder, T. V. Sundaram Iyengar. After graduating as an engineer from the College of Engineering, Guindy, he completed "Master of Science" degree in Management from Purdue University in the USA.

He is conferred with "Doctor of Management" by University of Purdue, USA and "Doctor of Science" by University of Warwick, UK & IIT Kharagpur, India.

He became the Managing Director of Sundaram Clayton Ltd. in May 1979. He went on to become the Chairman of TVS Motor Company. In the late 1980s, Srinivasan scripted a turnaround for the company, which was then mired in labour trouble and sinking into the red. Srinivasan dealt with the situation sternly and shut the factory down for three months, forcing the unions to relent. He then re-structured operations by upgrading plant machinery, investing in new technologies and implementing Total Quality Management practices. He also brought in Professor Lord Kumar Bhattacharyya of the University of Warwick as a consultant to provide guidance. In 2001, TVS Motor Company split from Suzuki and started manufacturing on its own. TVS Motor Company re-entered the market by successfully launching TVS Victor - India's first indigenously built four stroke motorcycle. The slew of launches that followed propelled TVS Motor Company into becoming India's third largest two-wheeler manufacturer.

Srinivasan later brought in Professor Yasutoshi Washio of Japan, a Deming Application Prize Winner and globally renowned expert in Total Quality Management and Japanese Quality Management Guru, Professor Yoshikazu Tsuda as mentors to strengthen the TQM processes within the company.

Under Venu Srinivasan's leadership as the Managing Director, Sundaram Clayton's brakes division won the Deming Prize in 1998 for having "achieved distinctive performance improvements through application of company-wide quality control". In 2002, TVS Motor Company also won the Deming Prize, becoming the first two-wheeler company in the world to do so.


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