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Venkatagiri Sari

Venkatagiri Sari
Geographical indication
Description Warp and Weft/Jacquard weaving method of weaving a Sari
Type Handicraft
Area Venkatagiri, Nellore district, Andhra Pradesh
Country India
Material

Venkatagiri Sari is a sari style woven in Venkatagiri of Nellore district in the Indian state of Andhra Pradesh. It was registered as one of the geographical indication from Andhra Pradesh by Geographical Indications of Goods (Registration and Protection) Act, 1999. Venkatagiri saris are known for their fine weaving. These style of saris can also be found in the villages of Sengunthapuram, Variyankaval, Elaiyur, Kallathur, Andimadam and Marudhur villages.

The history of the sari dates back to the early 1700's during the rule of Venkatagiri. They were encouraged by the Velugoti dynasty of Nellore and also by the Bobbili and Pithapuram dynasties. In those days, they were mostly weaved for queens, royal women and Zamindaris.

The production of the Venkatagiri sari includes different stages which includes:

The Venkatagiri sari has different varieties like, Venkatagiri 100, Venkatagiri-putta and Venkatagiri-silk, with the Venkatagiri 100 being popular of all. The saris are made from fine cotton and the most significant is the use of zari.

The power looms have effected the sari making by the local artisans. Department of Handicrafts under Ministry of Textiles (India) oversees the issues and promotes the artisans.


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