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Veikkaus

Veikkaus Oy
Limited company
Industry Gaming
Founded 1940
Headquarters Vantaa, Finland
Owner Finnish government
Number of employees
364 (2010)
Website www.veikkaus.fi

Veikkaus Oy is the Finnish national betting agency. It is fully owned by the Finnish government and has an exclusive legal betting license on lotteries and sports betting in Finland. Veikkaus is managed by the Finnish Ministry of Education. The Ministry of Education shares money earned by Veikkaus with various organizations. In 2010 Veikkaus gave 462.7 million euros for the Ministry of Education to share. The rules of the games and gaming itself is controlled by the Finnish Ministry of Internal Affairs.

Veikkaus organises 20 different games, the most popular being the Finnish national lottery, which generates more than a third of the company's total sales. Other important games are Football pools and Fixed Odds Betting (forms of sports betting), and the Ässä scratch tickets.

The Finnish Ministry of Education is responsible for allocating the profits produced by Veikkaus's activities in a socially optimal way between amateur sports, the arts, science and youth work. These profits exceed a million euros daily, and constitute a significant part of government expenditure in these fields.

Veikkaus was founded in 1940 by the Football Association of Finland and the Finnish Workers' Sports Federation under the name Oy Tippaustoimisto AB. The agency first offered only sports betting, but in 1971 the Finnish national lottery was kicked off, and it proved a huge boom. Today, approximately seventy per cent of Finnish people say they take part in the Lottery at least annually.


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