Vashtie Kola
| Vashtie Kola | |
|---|---|
| Born |
Vashtie Kola Albany, New York, U.S. |
| Residence | New York City |
| Alma mater | School of Visual Arts |
| Occupation | Creative director, film director, DJ |
| Years active | 1999–present |
| Website | vashtie |
Vashtie Kola (often stylized as Va$htie) is an American music video director, filmmaker, artist, designer, creative consultant and disc jockey. She has been active in the downtown New York City scene for over a decade. The New York Times wrote about her in a Style section profile.
Kola was born and raised in Albany, New York, and is of Indo-Trinidadian and Afro-Trinidadian descent. She moved to New York City in 1999 to attend the School of Visual Arts, where she studied film. She graduated in 2004. During this time, she worked at Stüssy, a clothing store.
2005: Kola was signed to Box Fresh Pictures as a director alongside Anthony Mandler. Many of her first videos were done with this company, including videos for artists such as Beans, J-Status and Tony Hussle. At the same time she was also writing music video treatments for established directors such as Anthony Mandler, Lenny Bass and Dr. Teeth. She wrote the treatment for Common's video "Testify" which starred Taraji P. Henson and Wood Harris. During the same time, Kola styled and modeled for the clothing line Billionaire Boys Club.
2006: She was asked to re-vamp the company of Island Def Jam as director of creative services. Antonio "L.A" Reid, president of Def Jam, said she would be "the one to keep the building cool, someone in tune with downtown cool and pop mainstream." That year Kola also started an monthly '90s party with her friend Oscar Sanchez called "1992". Playing only music from the late '80s and early '90s, the event brought out a mix of tastemakers and celebrities including Dave Chappelle, Jay-Z, Ne-Yo, Jermaine Dupri, Patrick Ewing, Redman, DJ Premier, The Clipse, Maxwell, Chanel Iman, Zoe Kravitz, Grand Puba, Lord Finesse, and KiD CuDi. Although its residency is in New York City, the party has taken place in Miami, Paris and Amsterdam. In 2008, 1992 was nominated for Best Party at the Paper Magazine Nightlife Awards and also received press in The New York Post, i-D, Trace, Paper, and a feature in The New York Times.
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