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Valley View Center

Dallas Midtown
Valley View Center logo.png
Location 13331 Preston Road
Dallas, Texas 75240
USA
Coordinates 32°55′46″N 96°48′30″W / 32.92944°N 96.80833°W / 32.92944; -96.80833Coordinates: 32°55′46″N 96°48′30″W / 32.92944°N 96.80833°W / 32.92944; -96.80833
Opening date August 1973
Developer General Growth Properties
Management Beck Ventures
Owner Beck Ventures
No. of stores and services 130+
No. of anchor tenants 2 (3 vacant)
Total retail floor area 1,635,449 sq ft (151,938 m2)
No. of floors 3 (unused 4th floor in AMC Theaters and fourth floor storage room in Dillard's)
Website ShopValleyViewCenter.com

Valley View Center is a super-regional shopping mall located at Interstate 635 and Preston Road in north Dallas, Texas, USA. The mall is owned and managed by Dallas-based Beck Ventures. The current anchors are Sears and AMC Theatres, the only two remaining in operation.

Originally developed in 1973, the mall flourished and expanded in the 1980s, but began to encounter financial difficulties in the 1990s. Bloomingdale's closed its location in 1990, which triggered a court battle when Montgomery Ward attempted to acquire the anchor space once occupied by Bloomingdale's, which resulted in the space remaining empty until JCPenney opened there in 1996. The mall's original movie theater closed in 1991, stayed empty for over a decade, and was eventually renovated and replaced with the current studio spaces for radio stations KBFB and KSOC. A new, larger AMC movie theater later opened in 2004. The addition of the new theater slowed, but did not halt the mall's falling fortunes. Macy's and Dillard's closed their locations in 2008 and JCPenney later closed its location in 2013. All three respective anchor spaces remained vacant despite different proposed plans for renovation.

The 2010s saw the mall change ownership and management several times. Nearby demographic shifts and the continuing decline of occupancy led the mall owners to announce plans to redevelop the mall and surrounding area. In mid 2012, the mall began a new effort to create an artistic community. Dubbed "The Gallery at Midtown and Artists Studios," the mall's three upstairs wings were occupied by local artists' studios, galleries, and other creative groups.

Beginning December 2016, the mall site would be slated to begin demolition (with a few exceptions noted below) and the surrounding real estate would be set to be redeveloped into a mixed-use development that would be called Dallas Midtown. As of March 2017, the former JCPenney, Macy's and Dillard's wings are closed off as well as the first floor of the mall and the former food court are unaccessable to the public. Only the Sears & AMC Theater wings remain open for public.


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