V&R Planning
| Industry | Pornography |
|---|---|
| Founded | 1986 |
| Founder | Kaoru Adachi |
| Headquarters | Setagaya, Tokyo, Japan |
| Products | Pornographic films |
| Subsidiaries | V&R International V&R Products |
| Website | http://www.vandr.co.jp/index2.php |
V&R Planning (V&Rプランニング V & R Puranningu) is a Japanese film production and distribution company based in Tokyo which specializes in adult videos (AV).
V&R Planning was founded in April 1986 by Kaoru Adachi (安達かおる ) who had previously worked in TV, mostly as an import agent. The V&R stands for "Visual and Retail". This was a period when the VCR was becoming widely available in Japan and home viewing of movies became possible. Several other Japanese AV studios were founded about this same time including h.m.p., CineMagic, Crystal-Eizou and Alice Japan. The company started small with just two employees in a one-room Tokyo apartment and even two years later when director Company Matsuo joined the firm, he was only the fourth employee. By March 1991 V&R had moved into its own building in Tokyo's Setagaya ward and the company incorporated in May 1991.
In October 1991 director Yamashita Bakushishi (バクシーシ山下) joined V&R and started producing simulated rape videos which drew the ire of feminist groups and censors. V&R Planning had joined the voluntary censorship group Nihon Ethics of Video Association (NEVA) in May 1986 but after some of Bakushishi's videos were rejected by NEVA, V&R withdrew from membership in the organization in March 1993. Bakushishi left the company in 1996.
The most recent financial figures for V&R Planning list show a capital of 10 million yen (about $100,000) and sales revenue of 700 million yen (about $7 million). Head of the company is Susumu Saegusa (三枝 進), the real name of founder and director Kaoru Adachi. Former director Company Matsuo describes the firm as a middle-sized company in the AV world and "definitely one of the weirdest". He jokes that V&R does not stand for "Violence and Rape" as many people think.
As with other AV companies, V&R has made use of the internet for advertisement and sales. In 2003, managing director Machiki Katsumi estimated that 10% of the company income came from the internet and expected that this would become "a crucial part of this business".
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