Urban Music Association of Canada

The Urban Music Association of Canada (UMAC) is a Canadian non-profit organization focused on showcasing and expanding Canadian urban music established in 1996. UMAC offers a variety of service such as workshops, tours and also hosts the Canadian Urban Music Awards. Its president is Will Strickland.

UMAC was established in 1996 to promote urban music in Canada. It has chosen an Artist of the Year every year since its establishment, a distinction that has been described as "prestigious" by MTV.

The UMAC created its annual Canadian Urban Music Awards in 1998 "to garner more attention for the country's growing urban-music scene." In 2004, the awards covered 24 categories including soca, gospel, jazz and spoken word. The awards have also been known as Urban X-posure awards.

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