Università dell'Immagine

Università dell'Immagine, (also known as "UI") was the post-secondary training school of Fondazione Industria Onlus Milan, a non-profit organization founded by the photographer Fabrizio Ferri. UI offered an experimental, two-year certificate program on the five senses in Milan, Italy, between 1998 and 2005.

Università dell'Immagine literally translates in English as "the University of the Image." Fabrizio Ferri, UI's founder, and an early pioneer in the usage of digital technology in fashion photography, wanted to create a campus environment where creative professionals from disparate fields would find common ground in studying the word "immagine" or image. Ferri believes that images are not merely visual stimuli, nor are they static objects. According to Ferri, “Image is the harmony defined by the integrated work of the senses.”

While developing the two-year training program of UI with Tania Silvia Gianesin, the school's eventual Dean, Ferri compiled his ideas in various written documents, including UI's brochure, enrollment documents and academic lectures. According to Ferri, "Image is the form of communication, language and literature of this new century. An image originates from a received input, which is elaborated in order to express a personal "point of view" that can be communicated through different means. All creative processes are defined by the sequence: input, elaboration and output. These three terms also describe the synthesis of the digital system. The individual perception of values - just as one’s own point of view - must be formed by a process of knowledge, elaboration and synthesis, in order to be valuable and useful. Should this process not occur, the resulting image would be hurled in the void of 'professionalism' without culture. It is not 'the end that justifies the means' that frees us from responsibilities, but the understanding of the ends for a responsible choice of the means."

Università dell'Immagine was the formative school of Fondazione Industria Onlus Milan, founded by Fabrizio Ferri. It was a two-year course that prepared young people for the diverse trades related to image and communication, understood as professions holistically viewed through all senses. The formative activity was therefore realized through a program constructed around the five senses – sight, hearing, touch, taste, and smell – and the links between them, the synergy and coherence of the contents. The subject matter was organized following the guidelines: Input, Elaboration, Output, to which Research is added, applied in turn through UI's various laboratories, including the Laboratory of the Senses and the Laboratory of Psychophysiology.

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