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U Mobile

U Mobile Sdn Bhd
Private
Industry Mobile Telecommunications
Mobile TV (discontinued)
Founded 1998 (As MiTV Networks Sdn Bhd)
Headquarters Berjaya Times Square, Kuala Lumpur, Malaysia
Key people
Tan Sri Vincent Tan
Wong Heang Tuck (CEO)
Products Mobile LiveTV™ (discontinued)
Mobile Data (U Broadband)
Mobile Telephony
Mobile Multimedia
Number of employees
700+
Website www.u.com.my

U Mobile Sdn Bhd is a Malaysian mobile telecommunications service provider and was founded in 1998 as MiTV Networks Sdn Bhd. U Mobile is a wholly owned subsidiary of U Television Sdn Bhd, which was formerly known as U Telecom Media Holdings Sdn Bhd and MiTV Corporation Sdn Bhd.

The company utilises the 018 and 011 prefix allocated to the organisation by the Malaysian Communications and Multimedia Commission (MCMC).

In addition to offering mobile telephony and mobile data, U Mobile offers a mobile TV service, Mobile LiveTV, that utilises Digital Video Broadcast – Handheld (DVB-H) technology. U Mobile commenced its mobile service and Mobile LiveTV user trial in 2007.

In April 2007, U Television Sdn Bhd signed the country's first nationwide domestic roaming memorandum of understanding, which led to an agreement with the mobile network operator Celcom (M) Bhd allowing U Mobile’s customers nationwide coverage while U Mobile rolled out its own high-speed mobile 3G service nationwide. The agreement was completed in June 2007.

In December 2007, the 3G communications operators KT Freetel and NTT DoCoMo jointly invested USD$200 million (est. RM669 million) for a total of 33% stake in U Mobile.

In March 2008, U Mobile launched its first publicly available product called "Surf with U", a data-only plan for mobile users provided using U Mobile's HSDPA-driven mobile network. The following month, it rolled out its first mobile service, the postpaid U38 plan. In July, U Mobile launched two new postpaid services, U68 and U98, and the 018 Prepaid service.

In 2009, KT Freetel, one of U Mobile's foreign investors, sold its 16.5% stake (62.6 million shares) to U Mobile’s major shareholder.

In November 2012, U Mobile activated RAN Sharing with Maxis and transitioned its 2G network provider from Celcom to Maxis.

On 17 December 2013, U Mobile launched its LTE network on the 2600 MHz band that covers the Klang Valley. U Mobile has currently about 2 million subscribers at the end of 2014.

In 26 May 2016, U Mobile become the first carrier in Malaysia to support Wi-Fi calling, initially only supporting iPhone owners owning iPhone 5c or later running iOS 9.3 and above. WiFi Calling for Android users will likely be rolled out on by 3Q 2016 according to U Mobile CMO Jasmine Lee.


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