City | Johannesburg, Gauteng, South Africa |
---|---|
Branding | UJFM |
Slogan | "95.4 Beats Per Minute" |
Frequency | 95.4 FM |
First air date | 2004 |
Format | Community Radio |
Language(s) | English |
Owner | University of Johannesburg |
Website | www |
UJFM 95.4 is a Community Radio Station, based at the University of Johannesburg, Bunting Road Campus. Previously known as RAU Radio, the station obtained a four-year community broadcasting licence in February 2004 on the frequency 95.4fm broadcasting under a new name. Broadcasting over a 50 km radius from the campus, the station employs registered students as well as outside presenters. The station aims to allow all staff members to learn and operate within a commercial station environment. Many ex-UJFM staff members have gone on to achieve success on radio and on other various media platforms.
UJFM 95.4 has transformed its on-air programming style and content, from a previously “Rock” music genre, to a commercial feel that includes an eclectic mix of music and talk that is pertinent to a primary target audience between the ages of 16 years and 28 years; reflecting the demographics of the UJ community and serving as an "info-tainment" portal. As the presence of UJFM firmly entrenches itself amongst the 4 campuses of UJ, the voice of UJFM strives to serve as a platform for healthy engagement amongst its community.
In April 2010, UJFM 95.4 moved into its new studios located at the Bunting Road Campus allowing for a professional radio broadcast environment.
Programming on UJFM 95.4 has transformed over the past 2 years to include talk radio, specialized music programming as well as student issues directly pertaining to the community. The station prides itself in being a voice for the student by the student and strives to engage in topical issues that affect the UJ student. Incorporating the faculties across all 4 of the UJ campuses, UJFM 95.4 aims to get to the heart of matters within UJ and maintain the moral responsibility to the community it serves.
UJFM 95.4 is more than just an "infotainment portal", challenging listeners with the hard-hitting questions that plague our country, it invokes the need to discuss the issues within the social fabric of our country and upholds the moral responsibility to serve its community through effective progressive talk.
Headlines are provided on the half-hour and the full news report on the hour.