UFC 103
| UFC 103: Franklin vs. Belfort | ||||
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A poster or logo for UFC 103: Franklin vs. Belfort.
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| Information | ||||
| Promotion | Ultimate Fighting Championship | |||
| Date | September 19, 2009 | |||
| Venue | American Airlines Center | |||
| City | Dallas, Texas | |||
| Attendance | 17,428 | |||
| Total gate | $2,400,000 | |||
| Buyrate | 375,000 | |||
| Event chronology | ||||
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UFC 103: Franklin vs. Belfort was a mixed martial arts event held by the Ultimate Fighting Championship (UFC) on September 19, 2009 in Dallas, Texas at the American Airlines Center. The event was broadcast on pay-per-view.
This was the first UFC event to air a portion of the preliminary card live and commercial-free during an hour long block on Spike. The Efrain Escudero vs. Cole Miller, Drew McFedries vs. Tomasz Drwal, Rick Story vs. Brian Foster, and the Jim Miller vs. Steve Lopez fights were shown on Spike.
As a part of the UFC/ESPN UK regionalization strategy the bout of Paul Daley vs. Brian Foster was to air on ESPN (UK) prior to Daley replacing Swick against Kampmann.
The event was aired the same time Floyd Mayweather fought Juan Manuel Márquez. Maywather/Márquez drew a smaller crowd (13,116) but its gate was considerably higher at $6,811,300. It also sold more PPV buys (1,000,000).
To date, this PPV had the largest amount of fights broadcast by the UFC (13).
It was announced on July 20, 2009 that Rich Franklin would headline UFC 103 against Dan Henderson. It was then announced on July 31, 2009 that fans were not happy with the announced headliner of Henderson-Franklin 2 so they changed the main event to feature Rich Franklin vs. Vitor Belfort. "Fans didn't like it, so we changed it," UFC President Dana White said.
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