Twelve South
| Founded | 2009 |
|---|---|
|
Number of employees
|
12 |
| Website | twelvesouth.com |
Twelve South is a company which produces accessories and cases, including HiRise, exclusively for use with Apple Inc products.
The company currently employs a small team of workers (fewer than 12) and aims to design, produce and manufacture 12 new accessories for Apple products every year. The company was set up in 2009 by Andrew Green and his wife Leigh Ann Green in South Carolina.
In June 2012 Forbes suggested that Apple should buy both Twelve South and another Apple accessory company called Mophie not because of the profits of the two companies but rather that the excellent products that these companies make increase the net worth of Apple because the products they produce stand out above the competition available for Apple's competitors products.
Twelve South produces a range of products which are available for different products within the Apple Product line up, many of these are very popular and given excellent reviews.
Table note
1. Where Range within the table is stated it indicates that there are several distinct designs for different functionality and compatibility of products however they still fall under the same name. 2. Some of the companies products such as the SurfacePad for MacBook's has undergone several revamps over the products lifetime, some of these revamps are just to suit new Apple MacBook designs and others were to enhance the quality of the product that was produced.
Many of these products are available in stores worldwide such as The Apple Store and on a variety of international websites including Amazon.com, and Apple's online store.
Some of Twelve South's products have faced criticism over the fact that they can be very hard to put together due to the companies dedication to making the packaging as small as possible to reduce damage to the environment often makes the product difficult to assemble often requiring several very fiddly screws causing frustration among many customers. One reviewer on Twitter went so far as to throw his HiRise for iPhone and iPad Mini in the bin because of how difficult it was to assemble and as a result got scratched in the process of assembling it.
There are also other reviews and customers who argue that the company charges very high prices for their products which in essence are very simple products constructed mainly out of aluminium with very few moving parts. However others state that although the products are simple they are finished to exceptional standards and their prices are not very far off the prices of similar accessories that are not anywhere near as simple and look a lot cheaper to produce.
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