Turquerie

Turquerie (Anglicized as "Turkery") was the Orientalist fashion in Western Europe from the 16th to 18th centuries for imitating aspects of Turkish art and culture. Many different Western European countries were fascinated by the exotic and relatively unknown culture of Turkey, which was the center of the Ottoman Empire, and at the beginning of the period the only power to pose a serious military threat to Europe. The West had a growing interest in Turkish-made products and art, including music, visual arts, architecture, and sculptures. This fashionable phenomenon became more popular through trading routes and increased diplomatic relationships between the Ottomans and the European nations, exemplified by the Franco-Ottoman alliance in 1715. Ambassadors and traders often returned home with tales of exotic places and souvenirs of their adventures.

The movement was often reflected in the art of the period. Music, paintings, architecture, and artifacts were frequently inspired by the Turkish and Ottoman styles and methods. Paintings in particular portrayed the Ottomans with bright colours and sharp contrasts, suggesting their interesting peculiarity and exotic nature.

In the wake of the Age of Exploration, roughly between the 15th and 18th centuries, there was an explosion in the number of commodities and availability of products. People were using newly created cartography and using these maps to explore the world on paper. There was an accumulation of more objects and a desire for more acquisitions. Coupling this, there was the value of exoticism, valuing things that came from a great distance. Europeans and Ottomans alike were developing a consciousness of themselves in relation to the broader world. At the same time the Ottomans were slowly ceasing to be regarded as a serious military threat to Western Europe, despite their continuing occupation of the Balkans, and campaigns such as that ended by the Battle of Vienna as late as 1683.

New patterns of consumption were arising, especially with trading ships being able to navigate around Africa. Commodities that were once expensive were becoming more affordable. Products often define people in terms of gender, age, and availability of access. This notion of social definition outlines the main theme of the explosion of commodities from 16th century and onwards. The exchange system had to do precisely with accessibility and availability of commodities on a grand scale. It is important to note that this was not just a European phenomenon. The Europeans were not the only people who developed a sensibility of how consuming different things could define their relationships domestically and abroad. In this context, there was a broader view of consumption and one’s place within the world. A person would consume in order to show off their financial position and their social location. Coffee is an example of a commodity that became more popular as Europeans "discover" it in Ottoman lands and experience it. Turquerie would not be just about furnishings, decorations, art, fashion, and clothing, but also what people put in their bodies.

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