Truvia

Truvia (marketed and stylized as truvía) is a stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made of rebiana, erythritol, and natural flavors. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener, although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the United States behind Splenda, surpassing Equal and Sweet’n Low. Truvia competes with Stevia In The Raw, the #2 brand of stevia sweetener, and with PepsiCo's PureVia #3 brand of stevia-extract sweetener.

Truvia tabletop sweetener is marketed to consumers as a packet sweetener for food and beverages. This makes it a direct competitor to existing packet sweeteners Splenda (sucralose), Equal (aspartame), Sweet'n Low (saccharin), and table sugar. It is available in the United States in 40-ct, 80-ct, 140-ct, and 300-ct single-serve packages. It is also available in the U.S. in a 9.8 oz "spoonable" container that is the equivalent of an 80-ct box. One packet of Truvia natural sweetener is said to provide the same sweetness as two teaspoons of sugar.

Truvia's ingredients are erythritol (a sugar alcohol found naturally in small amounts in various fruits such as grapes and melons), stevia leaf extract and natural flavorings. As a main ingredient, erythritol is a non-caloric bulking agent that was created through a fermentation process.

Erythritol is a naturally occurring substance found in many fruits; however, since it is present in such small amounts (less than .005% by weight) it is impractical to produce erythritol commercially simply by obtaining it through natural sources. Cargill manufactures Truvia’s erythritol by processing corn into a food grade starch which it then ferments with yeast to create glucose and then processes further to create erythritol.

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