Truck of the Year

The Motor Trend Car of the Year (COTY) is an annual award given by Motor Trend magazine to recognize the best new or significantly refreshed car in a given model year.

Motor Trend, which debuted in 1949, was the first publication to name a Car of the Year. The inaugural Motor Trend Car of the Year award recognized Cadillac's V8 engine in 1949.

The earliest awards were given to the manufacturer or division, not for a specific vehicle. The 1958 Ford Thunderbird became the first single model to be selected. In 1970, the Ford Torino won the COTY while Motor Trend selected the Porsche 914 for its first Import COTY award.

In 1972, the low-volume imported Citroën SM won the overall COTY award. Between 1976 and 1999, the COTY award was split in two: Domestic COTY and Import COTY.

The trophy was recombined in 2000 because the distinctions between domestic and import cars became increasingly difficult. The award has expanded to include a pickup truck (starting in 1979) and a separate sport utility vehicle (starting in 1999), which are recognized separately from the Car of the Year.

Over time, other publications and organizations have selected various "Car of the Year" awards and COTY is a common abbreviation for numerous trophies. These COTY designations may focus on regional markets, vehicle types, specific market segments, or other criteria. Some examples include the European Car of the Year that began in 1964 by a collective of automobile magazines, the Green Car of the Year selected by a panel of automotive and environmental experts, the Tow Car of the Year chosen by selected sponsors in the industry, and the Fleet Car of the Year that is voted by professional fleet managers.

Motor Trend's Car of the Year is "one of the most prestigious honors bestowed in the auto industry."

The trophy for the winner, a depiction of calipers, is often used in the winning automaker's marketing and advertising. Most cars that win the award report a spike in sales.

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