Tripe Marketing Board

The Tripe Marketing Board is a UK based online publication which seeks to promote the consumption of tripe through the use of humour. The LA Times has described the group as an 'internet and publishing phenomenon that may or may not be completely serious.'

The group came to prominence in 2012 when it managed to persuade a number of serious media outlets that it was a real entity. The Mirror interviewed a tripe seller in Blackburn about the attempt to improve the public perception of tripe. Reporters at The Times newspaper investigated the TMB a number of days later, concluding that it was a 'very funny spoof'.

The Lancashire Life website explained that the Tripe Marketing Board had been created by the authors of a humorous guide called "Forgotten Lancashire and Parts of Cheshire and the Wirral" by Dr Derek J Ripley, and had then been taken seriously by journalists.

The Tripe Marketing Board website has also spawned a blog which comments on mentions of tripe in the media. In August 2013, it announced that 'The Tripe Marketing Board is to complain to the UK TV regulator OFCOM following scenes aired on last night's Celebrity Big Brother in which contestants were forced to bathe in a tub of offal and tripe.' Fictional TMB Chairman Sir Norman Wrassle complained that 'bathing in tripe is something to be enjoyed not endured.'

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