Tripartite motto

Hendiatris (from the Greek: ἓν διὰ τρεῖς, hen dia treis, "one through three") is a figure of speech used for emphasis, in which three words are used to express one idea. For example, the phrase sex, drugs and rock'n'roll as used to capture the life of a rock star is of this form. If the units involved are not single words, and if they are not in any way synonyms but rather circumnavigate the one idea expressed, the figure may be described more correctly, precisely, and succinctly as a triad.

A tripartite motto is the conventional English term for a motto, a slogan, or an advertising phrase in the form of a hendiatris. Perhaps equally well known throughout the world are Julius Caesar's Veni, vidi, vici (an example of a tricolon) and the motto of the French Republic: Liberté, Égalité, Fraternité; the phrase Peace, Order and Good Government is used as a guiding principle in the parliaments of the Commonwealth of Nations.

In rhetorical teaching, such triple iterations marked the classic rhythm of Ciceronian style, typified by the triple rhetorical questions of his first Oration Against Catiline:

In ancient Greece and Rome, such abstractions as liberty and justice were theologized (cf. triple deity). Hence the earliest tripartite mottoes are lists of the names of goddesses: Eunomia, Dike, and Eirene. These late Greek goddesses, respectively Good Order, Justice, and Peace were collectively referred to by the Romans as the Horae. The Romans had Concordia, Salus, and Pax, collectively called the Fortunae. The names of these mean Harmony, Health, and Peace.

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