Trailer Park Inc
| Private | |
| Industry | Entertainment |
| Founded | 1994 |
| Headquarters | Hollywood, California |
|
Key people
|
Rick Eiserman, CEO |
|
Number of employees
|
500 |
| Parent | Lake Capital |
| Website | www.trailerpark.com |
Trailer Park is a marketing firm with digital and print production capabilities that specializes in the media and entertainment industries, but works to some extent in other industries as well.
Among the firm's entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, AMC, Buena Vista Home Entertainment, Paramount, E! Entertainment Television, Nickelodeon and many others. It has other clients also: the brand side, clients include 10x10’s Girl Rising,American Cancer Society, AMD, Bolthouse Farms,Coda Automotive,ING Direct,JoyJars/Children’s Pediatric Cancer, Newegg.com,Toshiba and Vail Resorts.
Trailer Park was founded in 1994 by Jim Hale and Tim Nett as a movie trailer company. Benedict Coulter joined in 1997 . Originally, Trailer Park specialized in comedy, but after Coulter joined, the company branched into action and drama.
The firm expanding into other sectors of the entertainment industry. It was an early entrant into marketing for in-home video, and over 30 Home Entertainment awards between 2004 and 2005; including the home video titles Million Dollar Baby, Friends and The Last Samurai.
In February 2005, the Chicago-based private equity firm Lake Capital invested in Trailer Park. In December 2005, Trailer Park merged with Creative Domain, a large agency with a digital division. In July 2007, Trailer Park entered another merger with Art Machine, a leading print design agency.
In Spring 2008, the firm hired its current CEO, Rick Eiserman, who had previously been Managing Director of Young & Rubicam, Southern California, and Co-Founder of BrandBuzz NY.
The next acquisition, in 2010, was goodness Mfg. (February, 2010), an advertising firm founded in 2007 by Bob Cianfrone, Paul Keister, Tom Adams, Rupert Samuel, and Brian Rekasis, known for major brand-oriented campaigns, including Burger King, MINI Cooper, Miller High Life, Miller Lite, IKEA, Geek Squad, Slim Jim, TRUTH Anti-Tobacco and VW. Now Trailer Park’s advertising division, goodness Mfg. has gone on to win Agency of Record contracts from over a dozen clients, including Toshiba’s Digital Products Division, Campbell Soup Company’s Bolthouse Farms, ING Direct, 10x10 Girl Rising, Newegg.com, Vail Resorts, El Pollo Loco and more.
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