Bolthouse Farms

Bolthouse Farms, founded 1915 in Grant, Michigan, is a vertically integrated farm company specializing in refrigerated beverages. It is located in California's San Joaquin Valley and headquartered in Bakersfield, California. The company operates some facilities in Prosser, Washington, but shut down operations in Michigan in June 2010.

Private equity firm Madison Dearborn Partners owned Bolthouse from 2005 to 2012. Bolthouse was bought by the Campbell Soup Company for US$1.55 billion in 2012.

In September 2010, a marketing initiative was launched by a group of nearly 50 carrot producers led by Bolthouse Farms (calling themselves "A Bunch of Carrot Farmers") sought to promote baby-cut carrots as an alternative to junk food for children. The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic, sexual, and extreme sports-themed TV commercials; carrot vending machines in schools; and an iPhone game and website. As of September 2016, the company markets packaged baby-cut carrots with cartoon mascots and spicing shakers under the name "Kids Veggie Snackers," including Carrot Meets Ranch (ranch dressing spices, cowboy carrot mascot) and Carrot Meets Chili Lime (cartoon hot pepper and carrot in romantic pairing).

The US Food and Drug Administration has accepted Bolthouse Farms' self-certification that carrot fiber ingredient is Generally Recognized as Safe (GRAS).

In September 2006, the Canadian Food Inspection Agency ordered a recall of Bolthouse Farms "100 per cent Carrot Juice" and other Bolthouse Farms products because of several cases of botulism resulting from consumption of the products. On September 29, 2006, the United States Food and Drug Administration (FDA) recommended that Georgia residents not purchase Bolthouse Farms carrot juice and warned consumers not to purchase Bolthouse Farms products stale-dated November 11, 2006, or earlier.

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