Toys for Bob
 |
|
| Subsidiary | |
| Industry |
Computer and video games Interactive entertainment |
| Founded | April 16, 1989 |
| Founder |
Paul Reiche III Fred Ford |
| Headquarters | Novato, California, United States |
|
Key people
|
Paul Reiche III (CEO) Fred Ford (CTO) |
| Products | Skylanders series (2011–present) |
|
Number of employees
|
120+ |
| Parent | Activision |
| Website | www |
Toys for Bob is an American video game developer founded in 1989 by Paul Reiche III and Fred Ford. They created Star Control and its sequel Star Control II: The Ur-Quan Masters in the early 1990s. However, they were not involved in the development of Star Control 3. After this they went on to create a number of games for Crystal Dynamics.
This relationship with Crystal Dynamics ended in 2002. The company was bought by Activision on May 3, 2005, and is now a wholly owned subsidiary. The management team and employees have all signed long-term contracts with Activision, and Toys for Bob remains in place in Novato, California. Under Activision, the developer mainly focused on licensed video games; however, the market for these types of games began to dry up circa 2008 and they were forced to find a new niche.
On February 12, 2011, it was revealed that Toys for Bob had been working on the latest Spyro game in the series for Activision, known as: Skylanders: Spyro's Adventure.
The name Toys for Bob was invented by Laurie Lessen-Reiche; it was chosen to stimulate curiosity and allude to Paul and Fred's appreciation of real toys.
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Wikipedia