Tourism in Montenegro

Montenegro is a small Mediterranean country with rich architectural and cultural heritage, diversity of landscapes and climates, and well-preserved natural environment. Having something for every kind of traveller, Montenegro is focused on becoming an elite tourist destination. Montenegro is considered one of the fastest-growing tourist destinations. In 2007, over a million tourists visited Montenegro, making some 7.3 million overnight stays (23% increase, compared to 2006). This accounted for some 480 million euros in tourism revenue in 2007 (39% increase, compared to previous year). In 2015, tourism realised over 1.7 million arrivals, with a further increase in 2016. In the same year, the coastal town of Kotor was named the best city to visit by Lonely Planet, whereas the country itself is continuously included in touristic top lists. With a total of 1.6 million visitors, the nation is the 36th (out of 47 countries) most visited country in Europe.

Almost all economic activities in Montenegro are directed towards facilitating the development of tourism. The Government aims to attract greenfield investments, which should make best use of undeveloped parts of the coast, such as Jaz Beach, Velika Plaža, Ada Bojana and Buljarica. Such investments could potentially reshape the appeal of Montenegro to tourists, making it a highly competitive destination for sustainable quality tourism.

Montenegro can be presented as a destination offering a variety of attractions and all-year tourism is possible by publicising its varied features. Therefore, the Tourism Masterplan of Montenegro is also paving the way for a national development program for nature based tourism, especially hiking and biking, with new infrastructure and services. The realisation of a 3-year-program was started in 2007.

The biggest problem of Montenegrin tourism is inadequate infrastructure, most notably the obsolete road network and difficulties with water and electricity supply in the coastal area. For that reason, a main investment of the government is building new roads and reconstruction of the current road infrastructure.

This notable coastal region is of primary interest to tourists in Montenegro. The Montenegrin Adriatic coast is 295 km long, with 72 km of beaches, and with many well-preserved ancient old towns. The main attractions along the north coast are:

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