Toucan Sam

Toucan Sam (real name: Samuel the Toucan) is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since the 1960s. He exhibits the ability to smell Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!", sometimes followed by "The flavor of fruit! Wherever it grows!"

Toucan Sam became the mascot for Froot Loops cereal in 1963. The cartoon character was created by Manuel R. Vega and originally voiced by Mel Blanc, using an ordinary American accent. Blanc's original commercials were noted for their use of Pig Latin (referring to the cereal as OOT-fray OOPS-lay). The ad agency later decided to switch to the English accent more commonly associated with the character. They then employed Paul Frees to do what is, in effect, an imitation of Ronald Colman. In the most recent cartoon advertisements for Froot Loops, Toucan Sam's voice is now performed by voice actor Maurice LaMarche after Paul Frees's death. Toucan Sam had a cousin named Arty Artin that was featured in a few commercials. Animation of the commercials were created by several animation companies including Thumbnail Spots; this impacted the character growth among the years.

Although his beak originally had two pink stripes, during the 1970s it became a tradition that each stripe on his beak represented one of the flavors of the pieces in the cereal: (red = cherry, yellow = lemon, orange = orange). The additions of new colors have made this color scheme no longer accurate. There are now eight colors of this cereal. The first new color was green, which was introduced in 1991, then purple in 1994, blue in 1996, pink in 2002, and gold in 2006.

The colors, perhaps, represent different flavors present in the cereal, but each color has the same flavor.

A parody of Toucan Sam can be briefly seen on an episode of T.U.F.F. Puppy as one of the many things the Chameleon can turn into.

Another parody was found on Family Guy where Brian auditioned for the mascot's role.

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