Total Rewards
| Type of business | Private |
|---|---|
| Founded | May 1997 |
| Headquarters | Las Vegas, Nevada, United States |
| Owner | Caesars Entertainment Corporation |
| Launched | www |
| Current status | Active |
Total Rewards (Europe/North Africa: Player Rewards and South Africa: Emerald Rewards) is a casino loyalty program at nearly all Caesars Entertainment (formerly Harrah's Entertainment) locations.
Caesars Entertainment Connection Card:
Other Acquired Properties:
Total Rewards is a credit-based loyalty system. The credits can be accumulated to comp any service, from a hotel room to a round of golf.
A guest may accumulate rewards credits at any Caesars property, whether it is by slots, table games or poker (if available). The rate of accumulation is for every $5 spent on a reel slot machine (the traditional slot machine), a credit is earned. For every $10 spent on a video poker machine, a credit is earned. Table games (blackjack, poker, baccarat, etc.) are accumulated differently. The rate is based upon length of play, average bet, and type of game. Also, credits may be accumulated through the Total Rewards Visa credit card, issued by Comenity Bank. For every $1 spent, 1 credit is earned. However Total Rewards Credit Card Charges do not count to tier status. Credit Card charges allow you to earn 1 (one) Reward Credit for every $1.00 in purchases and keeps your Reward Credit balance active as long as you use it at least once every 6 months. The Reward Credits added to your Reward Credit balance do not count towards Tier Score or Tier Status. Also, Total Rewards Social program issues Rewards points for online game play, based on what you pay for credits. (There is no cash winnings, just credits to allow play).
100 rewards credits is equal to $1 of value in comps, short for "complimentaries". For example, if a player has 10,000 rewards credits, he or she can use them to get $100 in comped drinks or towards a room.
Comping using reward credits is dollar for dollar, meaning if the value of the item the guest wants to comp is $20, they'll need $20 in reward credits in order to fully comp the item. If they do not have enough credits, they can partially comp it.
For tier credits, $5 is equal to 1 tier credit on Slot Machines, $10 to 1 tier credit on Video Poker. Table games are rated by supervisors.
Caesars Windsor (formerly Casino Windsor) has fully converted over to the Total Rewards system and now uses Total Rewards cards. However, due to the minimum legal gambling age in Canada being 19 (18 In Québec Province and Alberta), as opposed to 21 in the United States, Caesars has taken some precautionary measures to ensure no one under the age of 21 attempts to gamble at a US Caesars property. At Caesars Windsor, the tiers and benefits are the same at any other property, regardless of the guest's age. However, if a guest is over the age of 19 yet under 21, their card is issued with a special red bar on the card. This is designed to alert employees on the casino floor if they see anyone with these cards attempting to gamble in the United States. These patrons will also receive direct mail offers from Caesars Windsor, but not from any other Caesars property, as they cannot be legally redeemed. Once the guest turns 21, they may be issued a normal Total Rewards card without the red bar.
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