Tosca Musk

Tosca Musk
Occupation	Founder of Musk Entertainment
Parent(s)	Maye Haldeman (mother) Errol Musk (father)
Relatives	Elon Musk (brother) Kimbal Musk (brother)

Tosca Musk is a South African filmmaker. She is a producer and director of feature films, television programs and web content. Her web series, Tiki Bar TV, and Hallmark television movie, Holiday Engagement have garnered some attention, with Holiday Engagement setting records for the most-watched television movie on Hallmark. She is the sister of entrepreneurs Elon and Kimbal Musk.

Musk was born in South Africa and grew up in Canada raised by her divorced mother. She attended the University of British Columbia in the 1990s.

Musk produced and directed her first feature film, Puzzled with Musk Entertainment.Elon Musk was the film's executive producer. Soon thereafter, Musk produced the feature film, The Truth About Miranda, since followed by over a dozen features, television movies and series, including the teen horror film, Cruel World, the UK feature, The Heavy and the television drama, We Have Your Husband. In 2011, Musk produced three more television movies which aired on Lifetime and Hallmark in early 2012.

In 2005, Musk partnered with Jeff Macpherson to produce the web series, Tiki Bar TV. That same year, during the Macworld 2005 Keynote presentation (which introduced the iPod with Video) Steve Jobs showcased Tiki Bar TV to the audience as an example of a Video Podcast (a relatively new media format at the time) which could be loaded to the new video iPod using Apple's iTunes software. The next day, Tiki Bar TV moved to the number one slot in the iTunes Podcast charts, and as such Tiki Bar TV became one of the first user-generated programs to gain worldwide popularity via the iTunes distribution model.

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