Topspin Media
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Type of site
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E-Commerce and Web Marketing |
|---|---|
| Website | TopspinMedia.com |
| Alexa rank |
 108,746 (April 2014[update]) |
| Launched | June 2007 |
| Current status | active |
Topspin Media (or Topspin) is a technology company that provides direct-to-consumer retail and marketing software for musicians, filmmakers, artists, authors, and other content creators. The Topspin application includes integrated tools for e-commerce, fan relationship management, marketing, and fulfillment of both digital and physical goods. On its site, Topspin states its mission is to empower independent artists to build sustainable businesses and to supply established artists, record labels, and managers with tools that will allow them to operate in the modern music industry.
Topspin was founded in 2007 by Peter Gotcher (co-creator of Pro Tools) and Shamal Ranasinghe. In 2008, former Yahoo! Music General Manager Ian C. Rogers was named CEO of Topspin. The same year, Topspin was named Indie Visionary of the Year by Billboard magazine. Early on, Topspin's software was available to artists by invitation only. The company gradually engaged new clients, field-testing new features by managing direct-to-consumer campaigns for artists like David Byrne and Brian Eno. In 2010, Topspin made waves by introducing a newly developed ticketing system and helping the Pixies sell out two fan-only shows at The Troxy in London, England. In February 2011, CEO Ian Rogers announced that the company would open up its then-private software to the public. On March 16, 2011, the Topspin platform officially became available to the general public. The company promoted its long-awaited public launch heavily at the South By Southwest music festival, hosting a three-day software demo and awarding a $5,000 "Direct-to-Fan Grant" to the artist presenting the most compelling direct-to-fan marketing plan. Topspin has since maintained a notable presence at industry conferences such as MIDEM and South By Southwest. In October 2011, Topspin was named one of four initial partners of YouTube's Merch Store integration. In March 2012, it was announced that Topspin's e-commerce and marketing technology would power MTV Networks' Artists.MTV venture, scheduled to launch in Summer 2012. Topspin Media is headquartered in Santa Monica, California, and maintains satellite offices in New York, Nashville, and London, England.
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