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Tony Alva

Tony Alva
TonyAlvaImage01.jpg
Tony Alva in 2012
Born (1957-09-02) September 2, 1957 (age 59)
Santa Monica, California, United States
Occupation Skateboarder, entrepreneur, musician

Tony Alva (born September 2, 1957) is an American skateboarder, most prominently known as one of the original members of the Zephyr skateboarding team. The Transworld SKATEboarding magazine ranked him in eighth position in its list of the "30 Most Influential Skaters" and a video interview was published in May 2013.

Tony Alva was born September 2, 1957 in Santa Monica, California to Mexican-American & Dutch parents. Alva first began surfing and skateboarding in 1968, at the age of 10.

As a result of the influence of the new surf style happening in the Hawaiian Islands, Alva skated with a radical new powerful free form surf style. Alva's style was revolutionary and stood in stark contrast with the contrived traditional style of the era which was still based around tricks formulated in the 1960s. His skill, style and charismatic nature led to him becoming a professional skateboarder and very famous from his early teens.

In 1972, he joined the Zephyr skateboard team along with Jay Adams and Stacy Peralta. Alva and the other Z-Boys (also surfers) were among the first to bring skating empty pools into the mainstream. Alva is considered an originator in vertical skateboarding and is credited as one of the first skateboarders to do frontside airs.

Alongside professional skateboarders Arto Saari, Brandon Biebel, and Stevie Williams, Alva completed a photo and video shoot for Playboy that was shot by Irish photographer Tony Kelly. The shoot is entitled "Playboy Poolside" and features the four subjects skateboarding in and around an empty swimming pool.

Alva started his long relationship working with Vans in 1974, helping to design the off-the-wall skateboard shoe, the original skate shoe. Alva's father had been buying Vans shoes for his kids since they were young. Vans established in 1966 was the shoe of choice in Santa Monica.

In 1977, at the age of 19, Alva shunned the major skate companies to form his own company, entitled Alva Skates. It was the first company run and owned by a skateboarder, as well as being one of the first to use layered Canadian maple plywood in skateboard decks. In December 2005, Alva opened two retail stores in Southern Californian locations: Oceanside, near San Diego, and on Fairfax Avenue in Los Angeles.


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