Tokyo Auto Salon

The Tokyo Auto Salon (東京オートサロン, Tokyo Ōto Saron^?) is an annual auto show held in January at the Makuhari Messe, Chiba City, Japan for Performance and custom dress-up parts and technology display. Hosted by the Nippon Auto Parts Aftermarket Committee (NAPAC).

The Tokyo Auto Salon is one of the top motor shows globally for modified and tuned cars. The 2013 Tokyo Auto Salon featured 802 vehicles, 452 exhibitors, and 3,608 booths that offered aftermarket accessories for purchase. There are also after-market parts manufacturers, custom shops, care manufacturers, automotive businesses, and automotive vocational schools. There are not only custom cars and after-market manufacturers, there is also live entertainment. Top musicians from around the world and talk shows hosting famous drivers and celebrities can be seen at the Tokyo Auto Salon. One of the more popular forms of entertainment are the “booth babes” who are popular among the spectators and photographers alike. “Booth babes” tend to have a following of fans from various other auto shows throughout the year. The 2015 Tokyo Auto Salon saw manufacturers such as Toyota showcase a range of modified vehicles, from a Land Cruiser with 46-inch tyres to a Gazoo Racing GT86.

The Tokyo Auto Salon has been held for the past 27 years. The exhibition takes place every year in January. On the opening Friday, entry to the exhibition is permitted from 9am to 6pm for those with business or press invitation and includes a special preview at 1pm (TASA, 2013). On Saturday, the show is open to the public from 9am to 6pm, and on Sunday from 9am to 5pm. The main promoter for the Tokyo Auto Salon is the Tokyo Auto Salon Association (TASA). The affiliate co-promoter is NAPAC (Nippon Auto Parts- Product After-Market Promotional Committee). The Chiba Prefecture government, Chiba City government, Avex Entertainment Inc., San-Eisyobo Publishing Co., Ltd., Idea Inc., and the Option-Land Global Communications Association are all affiliate sponsors and supporting organizations.

The Tokyo Auto Salon takes place at Makuhari Messe. The Tokyo Auto Salon’s popularity has grown resulting in an increases from 8 halls to 11 halls at the Makuhari Messe. The 2012 Auto Salon required a space of 54,000sqm, while the 2013 Auto salon increased to a space of 72,000sqm (Wijayasinha,2013). Makuhari Messe is one of the leading comprehensive convention facilities in Japan. It is a full-scale convention complex with three large-scale facilities, which are the International Exhibition Hall, International Conference Hall, and Makuhari Event Hall. It also contains a parking lot that can facilitate 6,000 vehicles. There are also six international hotels located within walking distance from the convention center. The convention center host tradeshows, exhibitions, international conferences, ceremonies, parties, symposiums, concerts, sports events, and fashion shows all year round. [3]

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