Toaster Strudel
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| Product type | Toaster pastry |
|---|---|
| Country | USA |
| Introduced | 1985 |
| Related brands | Toaster Scrambles |
| Previous owners | Pillsbury Company |
| Registered as a trademark in | July 28, 1992 |
| Tagline | "Something better just popped up" |
| Website | Official website |
Toaster Strudel is a toaster pastry brand which was originally notable for being stored frozen, due to innovations in 1980s food manufacturing processes. The pastries are a convenience food, prepared simply and quickly by heating them in a toaster and then spreading the included icing packet on top.
Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985 as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries. In 1994, the company launched the advertising slogan "Something better just popped up". As of August 2013[update], the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".
Since the brand's introduction, various flavors of Toaster Strudel have come and gone, and a current list is on the manufacturer's website. Flavors have included:
A similar Pillsbury product, Toaster Scrambles, is a savory toaster pastry with meat and cheese breakfast ingredients. In 2013 two varieties were available:
In the 2004 teen movie Mean Girls, it was fictitiously claimed that Gretchen Wieners's family fortune was due to her father's of the Toaster Strudel.
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