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Timișoreana

Ursus Breweries
Industry Alcoholic beverage
Products Beer
Production output
6 million hectolitres
Owner SABMiller
Website ursus.ro

Ursus Breweries, a subsidiary of SABMiller plc, is one of the top brewers in Romania. The company is based in Bucharest and owns 4 breweries in Cluj-Napoca, Timișoara, Buzău and Brașov, employing over 1,700 people. Ursus Breweries’ brands are: Ursus, Timișoreana, Ciucaș, Azuga, Stejar, Redd's, Peroni Nastro Azzurro, Pilsner Urquell and Miller.

Ursus is one of the best-selling beers in Romania. The beer is advertised under the slogan Regele berii în România ("The King of Beers in Romania"). It is brewed in Buzău.

The company had been owned by SABMiller since 1996. As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller in October 2016, Ursus was sold to Asahi Breweries of Japan on December 13, 2016; the deal is expected to close during the first half of 2017.

The first legal predecessor of the company was founded in 1878 in Mănăștur, which is now part of Cluj-Napoca. The company and the beer gained its name in 1927 when it demerged from Frigyes Czell si Fiii Grupa Dr. Wilhelm Czell SA, a large brewery group at the time. The brewery was nationalised in 1948, but privatised again during the 1990s, when SABMiller gained full control over the company.


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