Home screen of Tidal for Android app
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Opened | October 28, 2014 |
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Created by | Aspiro |
Platforms |
Microsoft Windows OS X iOS Android |
Format | AAC, FLAC, ALAC, MQA |
Catalogue | 46 million songs |
Availability | 52 countries |
Alexa rank | 2,851 (January 2017[update]) |
Limited liability company | |
Industry | Music |
Founded | 2009Malmö, Skåne County, Sweden | in
Key people
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Jeff Toig (CEO) |
Products | Tidal WiMP |
Owner | Sprint Corporation (33%) |
Parent |
Aspiro (Project Panther Bidco Ltd. (Jay Z)) |
Website | tidal |
Tidal (stylized as TIDAL) is a subscription-based music streaming service that combines lossless audio and high-definition music videos with exclusive content and curated editorial celebrating the culture of music. Included in Tidal's offerings are concert livestreams, ticket giveaways and other experiential events like listening parties and meet-and-greets with artists.
The service has over 46 million tracks and 192,000 music videos. Tidal pays the highest percentage of royalties to music artists and songwriters within the music streaming market, while offering two levels of digital music streaming service: Tidal Premium (lossy quality) and Tidal HiFi (lossless CD quality - FLAC-based 16-Bit/44.1 kHz - and MQA). Tidal was launched in 2014 by Norwegian/Swedish public company Aspiro. It has distribution agreements with all of the three major labels, in addition to many indies. In the first quarter of 2015, the parent company Aspiro was acquired by Project Panther Bidco Ltd., which was dissolved on August 2, 2016 which was owned by Shawn "Jay Z" Carter.
Following the acquisition of Aspiro by Jay Z in March 2015, a mass-marketing campaign was introduced to relaunch Tidal. Multiple music artists changed their social media profiles design blue, and posted the phrase "#TIDALforAll" on Facebook, Twitter and Instagram. A press conference took place on March 30, 2015, introducing sixteen music artists to the stage, including Jay Z, who were all co-owners and stakeholders in Tidal. The service was promoted as being the first artist-owned streaming service with the goal of returning the value proposition to music.