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Tidal (service)

Tidal
Tidalhifi.png
Tidal screenshot.png
Home screen of Tidal for Android app
Opened October 28, 2014; 2 years ago (2014-10-28)
Created by Aspiro
Platforms Microsoft Windows
OS X
iOS
Android
Format AAC, FLAC, ALAC, MQA
Catalogue 46 million songs
Availability 52 countries
Alexa rank Decrease 2,851 (January 2017)
TIDAL Music AB
Limited liability company
Industry Music
Founded 2009; 8 years ago (2009) in Malmö, Skåne County, Sweden
Key people
Jeff Toig (CEO)
Products Tidal
WiMP
Owner Sprint Corporation (33%)
Parent Aspiro
(Project Panther Bidco Ltd. (Jay Z))
Website tidal.com

Tidal (stylized as TIDAL) is a subscription-based music streaming service that combines lossless audio and high-definition music videos with exclusive content and curated editorial celebrating the culture of music. Included in Tidal's offerings are concert livestreams, ticket giveaways and other experiential events like listening parties and meet-and-greets with artists.

The service has over 46 million tracks and 192,000 music videos. Tidal pays the highest percentage of royalties to music artists and songwriters within the music streaming market, while offering two levels of digital music streaming service: Tidal Premium (lossy quality) and Tidal HiFi (lossless CD quality - FLAC-based 16-Bit/44.1 kHz - and MQA). Tidal was launched in 2014 by Norwegian/Swedish public company Aspiro. It has distribution agreements with all of the three major labels, in addition to many indies. In the first quarter of 2015, the parent company Aspiro was acquired by Project Panther Bidco Ltd., which was dissolved on August 2, 2016 which was owned by Shawn "Jay Z" Carter.

Following the acquisition of Aspiro by Jay Z in March 2015, a mass-marketing campaign was introduced to relaunch Tidal. Multiple music artists changed their social media profiles design blue, and posted the phrase "#TIDALforAll" on Facebook, Twitter and Instagram. A press conference took place on March 30, 2015, introducing sixteen music artists to the stage, including Jay Z, who were all co-owners and stakeholders in Tidal. The service was promoted as being the first artist-owned streaming service with the goal of returning the value proposition to music.


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