TicketCity Bowl
| Heart of Dallas Bowl | |
|---|---|
| Zaxby's Heart of Dallas Bowl | |
 |
|
| Stadium | Cotton Bowl |
| Location |
Fair Park Dallas, Texas |
| Operated | 2011–present |
| Conference tie-ins |
Big Ten vs. Big 12 (2013) Big Ten vs. C-USA (2014) Pac 12 vs. C-USA (2015) |
| Payout | US$1.2 million |
| Sponsors | |
| Former names | |
|
Dallas Football Classic (2011, working title)
TicketCity Bowl (2011–2012) Heart of Dallas Bowl presented by PlainsCapital Bank (2013–Jan 2014) |
|
| 2016 matchup | |
| Army vs. North Texas (Army 38–31) | |
| 2017 matchup | |
| TBD (December 26, 2017) | |
The Heart of Dallas Bowl (formerly the TicketCity Bowl) is an NCAA post-season college football bowl game. The inaugural game was played on New Year's Day (January 1), 2011, at the Cotton Bowl in Fair Park in Dallas, Texas. This game physically replaced the Cotton Bowl Classic, which moved from its longtime eponymous home to AT&T Stadium in nearby Arlington in 2010. The conferences are scheduled to receive a $1.2 million payout for the teams' participation.
The bowl's full name is the Zaxby's Heart of Dallas Bowl. Zaxby's took over as title sponsor after PlainsCapital Bank withdrew after the 2013 season event; Zaxby's became the primary sponsor in time for the 2014–15 season.
The game was tentatively called the Dallas Football Classic until TicketCity, an online reseller of sports and entertainment tickets, agreed to be the title game's first title sponsor.
The Northwestern Wildcats of the Big Ten Conference faced the Texas Tech Red Raiders of the Big 12 Conference in the inaugural game.
The Cotton Bowl stadium opened in 1932. Originally known as the Fair Park Bowl, it is located in Fair Park, site of the State Fair of Texas. Due to the immense crowds that SMU running back Doak Walker drew to the stadium during his college career in the late 1940s, the stadium became known as "The House That Doak Built." The Cotton Bowl Classic called the stadium home from the bowl's inception in 1937 until the 2009 game, after which it moved to what is now AT&T Stadium. The stadium also served as the original home of Dallas' first, ill-fated National Football League franchise in 1952. Later, and far more successfully, the NFL's Dallas Cowboys called the Cotton Bowl home for 11 years, from the team's formation in 1960 until 1971, when the Cowboys moved to Texas Stadium. The American Football League's Dallas Texans likewise began play at the Cotton Bowl in 1960, but were unable to compete successfully financially with Cowboys and after only three money-losing seasons moved to Kansas City, where they became quite successful on and off the field as the Kansas City Chiefs.
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