Thrive (website)

Thrive

Type	Public (owned by Tree.com)
Industry	Financial advice, Personal finance, Software
Founded	2006
Headquarters	New York, New York
Key people	Avinash Karnani, Co-founder; Ori Schnaps, Co-founder; Doug Lebda, CEO
Products	Web application
Number of employees	14
Website	http://www.justthrive.com/

Thrive or Justthrive.com, was a free, web-based personal financial management application offering personalized financial advice and specifically targeting people in their 20s and 30s. The service offered online money management and planning, as well as using algorithmic advice to offer personalized guidance, based on transactions pulled from a user's loan, bank, and credit card accounts. It was permanently shut down on June 3, 2011.

Founded by Avinash Karnani and Ori Schnaps in 2006 as a startup company, Thrive was conceived when the founders noticed that their twenty and thirty-something peers had little access to credible financial planning. After entering private beta in early 2008, it was formally launched at Finovate 08 in October 2008 and reached the "$100 million under management" benchmark in less than two weeks. Thrive was acquired in full by LendingTree in February 2009. Despite the acquisition, however, development remains based in New York City and continues to be staffed by the original team.

Thrive experts are frequently cited in the media giving commentary on financial issues, including splurge spending, the psychology behind "Free", and the interaction between the economy and technology. Key experts include Co-founder Avinash Karnani on economics and Generation X/Generation Y, Co-founder Ori Schnaps on technology and personal finance, Lead Scientist Matt Wallaert on social psychology, behavioral finance and decision making, and Outreach Coordinator Elisa Cundiff on financial literacy and outreach.

Thrive has publicly spoken out against the policies of financial institutions that provide a higher standard of service to the wealthy, citing data from a company survey of 730 people that shows that the rich have access to lower fees, better interest rates, lower closing costs, and more services, including financial guidance, enhanced customer support, and concierge services. On April 30, 2009, Thrive was on Capitol Hill advocating for increased federal support for financial education as part of the Jump$tart Financial Literacy Day.