The Who 2010 performances
| Tour by The Who | |
| Start date | 4 February 2010 |
|---|---|
| End date | 10 June 2010 |
| Legs | 3 |
| No. of shows | 4 |
| The Who concert chronology | |
The Who did four major performances in 2010, one as the halftime act for Super Bowl XLIV, one a benefit performance during the series of Teenage Cancer Trust concerts in London and one at the FIFA Kick-off Celebration Concert at Orlando Stadium in Soweto, South Africa.
The Who were selected as the halftime entertainment for Super Bowl XLIV in Miami, the next in a trend of "classic rock" acts the event had featured in recent years, such as Paul McCartney and The Rolling Stones. This was arguably the band's highest-profile performance to date, comparing only to their Live Aid and Live 8 appearances. In true Super Bowl halftime fashion, the band played a medley of well-known hits, with one song seamlessly run into the next and each song considerably abbreviated. As CBS covered the game, it was little surprise that all three of the band's songs used as CSI themes were included in the medley, which began with "Pinball Wizard" and concluded with "Won't Get Fooled Again". The group also played a short promotional acoustic date leading up to the event, their first show of any kind since April 2009.
On 30 March, the band resurrected Quadrophenia as part of that year's Teenage Cancer Trust benefit concerts at the Royal Albert Hall in London, with Pearl Jam's Eddie Vedder and Kasabian's Tom Meighan as guest vocalists; the show also featured additional brass and string musicians, including violinist Tom Norris of the London Symphony Orchestra. This was the first performance of the rock opera since 1997, but it was presented in similar fashion with the same pre-recorded narrative shown on the video screen between songs to help explain the story. And on 10 June, the band helped start the FIFA World Cup of that year by taking part in a concert held at Orlando Stadium in Soweto, South Africa.
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