Super Bowl XLIV
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| Date | February 7, 2010 | ||||||||||||||||||
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| Stadium | Sun Life Stadium, Miami Gardens, Florida | ||||||||||||||||||
| MVP | Drew Brees, Quarterback | ||||||||||||||||||
| Favorite | Colts by 5 | ||||||||||||||||||
| Referee | Scott Green | ||||||||||||||||||
| Attendance | 74,059 | ||||||||||||||||||
| Future Hall of Famers | |||||||||||||||||||
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Saints: none Colts: Bill Polian (general manager) |
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| Ceremonies | |||||||||||||||||||
| National anthem | Carrie Underwood | ||||||||||||||||||
| Coin toss | Emmitt Smith, representing the Pro Football Hall of Fame class in 2010 | ||||||||||||||||||
| Halftime show | The Who | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | CBS | ||||||||||||||||||
| Announcers | Jim Nantz, Phil Simms, Steve Tasker and Solomon Wilcots | ||||||||||||||||||
| Nielsen ratings | 45.0 (national) 56.3 (New Orleans) 54.2 (Indianapolis) US viewership: 106.5 million est. avg., 153.4 million est. total |
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| Market share | 68 (national) 82 (New Orleans) 80 (Indianapolis) |
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| Cost of 30-second commercial | $2.5 – $2.8 million | ||||||||||||||||||
Super Bowl XLIV was an American football game between the National Football Conference (NFC) champion New Orleans Saints and the American Football Conference (AFC) champion Indianapolis Colts to decide the National Football League (NFL) champion for the 2009 season. The Saints defeated the Colts by a score of 31–17, earning their first Super Bowl win. The game was played at Hard Rock Stadium (the formerly-named-Joe Robbie Stadium) in Miami Gardens, Florida for the fifth time (and in South Florida for the tenth time), on February 7, 2010, the latest calendar date for a Super Bowl yet.
This was the Saints' first Super Bowl appearance and the fourth for the Colts franchise, their second appearance in four seasons. The Saints entered the game with a 13–3 record for the 2009 regular season, compared to the Colts' 14–2 record. In the playoff games, both teams placed first in their respective conferences, marking the first time since Super Bowl XXVIII (16 years previously) that both number one seeds have reached the Super Bowl. The Colts entered the Super Bowl off victories over the Baltimore Ravens and New York Jets, while the Saints advanced after defeating the previous year's runners up the Arizona Cardinals and then overcoming the Minnesota Vikings in the Conference Championship. It was also the first time both teams started out with a thirteen-game winning streak.
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