Super Bowl XXVIII
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| Date | January 30, 1994 | ||||||||||||||||||
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| Stadium | Georgia Dome, Atlanta, Georgia | ||||||||||||||||||
| MVP | Emmitt Smith, Running back | ||||||||||||||||||
| Favorite | Cowboys by 10.5 | ||||||||||||||||||
| Referee | Bob McElwee | ||||||||||||||||||
| Attendance | 72,817 | ||||||||||||||||||
| Future Hall of Famers | |||||||||||||||||||
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Cowboys: Jerry Jones (owner), Troy Aikman, Charles Haley, Michael Irvin, Emmitt Smith Bills: Ralph Wilson (owner), Marv Levy (coach), Jim Kelly, Andre Reed, Bruce Smith, Thurman Thomas |
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| Ceremonies | |||||||||||||||||||
| National anthem | Natalie Cole | ||||||||||||||||||
| Coin toss | Joe Namath | ||||||||||||||||||
| Halftime show | The Judds (feat. Wynonna Judd, Naomi Judd), Clint Black, Travis Tritt, Tanya Tucker | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | NBC | ||||||||||||||||||
| Announcers | Dick Enberg and Bob Trumpy | ||||||||||||||||||
| Nielsen ratings | 45.4 (est. 90 million viewers) |
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| Market share | 66 | ||||||||||||||||||
| Cost of 30-second commercial | $900,000 | ||||||||||||||||||
Super Bowl XXVIII was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Buffalo Bills to decide the National Football League (NFL) champion for the 1993 season. The Cowboys defeated the Bills by the score of 30–13, winning their fourth Super Bowl in team history, tying the Pittsburgh Steelers and the San Francisco 49ers for most Super Bowl wins. The game was played on January 30, 1994, at the Georgia Dome in Atlanta, Georgia. Since the 1993 regular season was conducted over 18 weeks (two byes per team), the traditional bye week between the conference championship games and the Super Bowl was removed. This was only the third Super Bowl with only one week after that conference title games; the others were Super Bowl IV and Super Bowl XVII.
This was the first, and as of 2017, the only time that the same two teams met in consecutive Super Bowls. The defending Super Bowl XXVII champion Cowboys finished with a 12–4 regular season record, despite key players missing games due to injuries. The Bills were making their fourth consecutive Super Bowl appearance, but still seeking their first title, after also finishing with a 12–4 regular season record, largely through the strength of their no-huddle offense.
After trailing 13–6 at halftime, the Cowboys scored 24 unanswered points in the second half. The Bills had built their lead off of running back Thurman Thomas' 4-yard touchdown run. But just 45 seconds into the third quarter, Thomas was stripped of the ball, and Dallas safety James Washington returned the fumble 46 yards for a touchdown to tie the game. From there, Cowboys running back Emmitt Smith, who was named the Super Bowl MVP, largely took over the game. On Dallas' next possession, Smith was handed the ball seven times on an eight-play, 64-yard drive that was capped off with his 15-yard touchdown run. He later scored on a 1-yard touchdown in the fourth quarter. Overall, Smith had 30 carries for 132 yards and 2 touchdowns, while also catching 4 passes for 26 yards.
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