Professional ratings
Aggregate scores
Source	Rating
Metacritic	58/100
Review scores
Source	Rating
AllMusic
Daily Express	3/5
Drowned in Sound	1/10
entertainment.ie
The Guardian
musicOMH
NME	5/10
The Times

The Spell is the second studio album by Danish band Alphabeat. It was released on 26 October 2009 by Copenhagen Records. Alphabeat stated their second album would be a departure from the pop roots of their debut studio album, Alphabeat (2007), in favour of dance acts from the 1990s such as Snap! and Black Box, with band member Anders SG saying the title track was particularly inspired by Black Box's 1990 song "I Don't Know Anybody Else".

The album was originally set to be released in the United Kingdom one week after the original Danish release, but was eventually released on 1 March 2010, followed by the second single, "Hole in My Heart". For its international release, the album was retitled The Beat Is... and includes the bonus track "Till I Get Round".

In November 2010, the album earned Alphabeat the Danish Music Award for Danish Group of the Year.

"The Spell" was released in Denmark on 21 September 2009, serving as the lead single from the album. It topped the Danish Singles Chart for four non-consecutive weeks, while reaching number six in Belgium, number 11 in the Netherlands and number 20 in the United Kingdom.

"Hole in My Heart" was released on 21 February 2010 as the album's second UK single and third single overall, peaking at 29 on the UK Singles Chart.

"DJ", released on 9 January 2010 as the album's second single in Denmark, peaked at number six on the Danish chart. When released as the third UK single on 31 May 2010, the track was remixed by Biffco and issued as "DJ (I Could Be Dancing)", but failed to chart within the UK top 100, instead reaching number 116.

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