Dior logo
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Societas Europaea | |
Traded as | Euronext: CDI |
Industry | Retailing |
Founded | December 16, 1946 |
Founder | Christian Dior |
Headquarters | 30 Avenue Montaigne, Paris, France |
Number of locations
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210 |
Area served
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Worldwide |
Key people
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Bernard Arnault (Designer, Dior Fine Jewelry) |
Products |
|
Revenue | $€ 41.6 billion |
€5.323 billion | |
Profit | €1.279 billion (2011) |
Total assets | $68.1 billion (2016) |
Total equity | €24.94 billion (2011) |
Number of employees
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84,981 (2011) |
Divisions |
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Subsidiaries |
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Website | dior.com |
Bernard Arnault
(Chairman)
Sidney Toledano
(CEO)
Maria Grazia Chiuri
(Creative Director)
Kris Van Assche
(Creative Director, Dior Homme)
Christian Dior SE (French pronunciation: [kʁis.tjɑ̃ djɔːʁ]), commonly known as Dior, is a French luxury goods company controlled and chaired by French businessman Bernard Arnault, who also heads LVMH – the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.
Founded in 1946 by the eponymous designer Christian Dior, today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognized haute-couture (under the Christian Dior Couture division). While the Christian Dior label remains largely for women's offerings, the company also operates the Dior Homme division for men and the baby Dior label for children's wear. Products are sold throughout its portfolio of retail stores worldwide, as well as through its online store.
The House of Dior was established on 16 December 1946, in "a private house" at 30 Avenue Montaigne Paris B. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac. Its capital was at FFr 6 million and workforce at 80 employees. The company was really a vanity project for Boussac and was a "majorly owned affiliate of Boussac Saint-Freres S.A. Nevertheless, Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac's reputation as a "control freak". Dior's creativity also negotiated him a good salary.