The Love Club EP
| The Love Club EP | ||||
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| EP by Lorde | ||||
| Released | 8 March 2013 | |||
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| Length | 16:04 | |||
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| Producer | Joel Little | |||
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| Singles from The Love Club EP | ||||
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The Love Club EP is the debut extended play (EP) by New Zealand singer Lorde. At the age of 12, she was discovered by Universal Music Group scout Scott MacLachlan, and began writing songs. In December 2011, MacLachlan paired Lorde with producer Joel Little, and within three weeks, the pair had co-written and produced all 5 songs on the EP. In November 2012, Lorde self-released the EP for free download via SoundCloud. On 8 March 2013 the record was commercially released by Universal Music Group and Virgin Records.
An indie rock-influenced electronica album, The Love Club EP was well received by music critics, who praised its production and compared its style to works by Sky Ferreira, Florence and the Machine and Lana Del Rey. The release peaked at number two in New Zealand and Australia, and was certified platinum and septuple platinum in those two countries respectively. In the US, the record charted at number twenty-three on the Billboard 200 chart and have sold 60,000 copies as of August 2013. To promote The Love Club EP, Lorde performed during various concerts, and "Royals" was released as a single.
Lorde was discovered by A&R representative Scott MacLachlan of Universal Music Group (UMG) at the age of 12, when MacLachlan saw footage of Lorde performing at a school talent show in Auckland, New Zealand. At the age of 13, Lorde started writing songs herself. MacLachlan unsuccessfully tried to set up Lorde with several songwriters and producers to help her with production. Ultimately, he paired Lorde with Joel Little in December 2011, when she had just turned 15. Little was impressed by Lorde's vocal performance and songwriting abilities, and he built songs with musical structures based on Lorde's lyrics.
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