The Loft (New York City)
| Address | New York City |
|---|---|
| Owner | David Mancuso |
| Type | Nightclub |
| Opened | 1970 |
The Loft was the location for the first underground dance party (called "Love Saves the Day") organized by David Mancuso on February 14, 1970, in New York City. Since then, the term "The Loft" has come to represent Mancuso's own version of a non-commercial party where no alcohol, food, or beverages are sold. Mancuso's vision of a private party is similar to, and inspired by, the rent party and house party. Unlike conventional nightclubs or discotheques, attendance is by invitation only. In the late 1970s, Mancuso abandoned the generally accepted and expected practice of beatmatching, preferring to play songs in their entirety on his renowned audiophile-quality sound system, considered to be the best in New York, and among the best in the world,) during the venue's heyday.
When Mancuso threw his first informal house parties, the gay community (who comprised much of The Loft's attendee roster) was often harassed in the gay bars and dance clubs. But at The Loft and many other early, private discotheques, they could dance together without fear of police action thanks to Mancuso's underground, yet legal, business model.
The initial Loft was Mancuso's own home at 647 Broadway. The collapse of a neighboring hotel in 1974 forced a temporary closure and move to 99 Prince Street in Soho, in 1975. Vociferous community opposition ensued, and the party lay dormant for a year during the New York City Department of Consumer Affairs' longest administrative trial to date, based on their insistence that Mancuso required a "cabaret license". The department decreed in 1975 that he was free to host his parties as long as there were no sales of food or beverages. This decision set a new precedent that benefited the Paradise Garage and other private "clubs" in the process. The period also saw Mancuso's space serve as headquarters for the New York Record Pool, the very first record pool, which he founded with Vince Aletti and Steve D'Acquisto. Many of the disco era's leading disc jockeys, including Larry Levan,Nicky Siano and Frankie Knuckles were early Loft attendees. Their venues (the Paradise Garage,The Gallery, Chicago's Warehouse, and the exclusively gay The Saint) were influenced by The Loft. Nonetheless, Mancuso maintained his niche, breaking such unconventional records as Manu Dibango's "Soul Makossa" and the Steve Miller Band's "Macho City" at his weekly events.
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