The LADBible Group
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| Type of business | Private company |
|---|---|
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Type of site
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News and Entertainment |
| Available in | English |
| Founded | 4 April 2012 |
| Headquarters | Manchester, UK |
| Owner | The LADbible Group Ltd |
| Key people | Alexander Solomou (co-founder and CEO) Arian Kalantari (Director) |
| Employees | 120 (January 2017) |
| Slogan(s) | "Redefining Entertainment & News For a Social Generation" |
| Website | www |
| Alexa rank |
 12 in UK (September 2017) |
| Advertising | Native |
| Registration | No |
| Current status | Active |
LADbible is a social media and entertainment company based in London and Manchester, United Kingdom. The firm describes itself as "redefining entertainment and news for a social generation" with a focus on viral content and social video to "provide news, entertainment and community to a global audience of young people".
The LADbible was founded in 2012 by co-founders Alexander "Solly" Solomou and Arian Kalantari and focused on publishing easily shareable clips, pictures and stories.
LADbible are best known for their viral video creation. In July 2017, LADbible were the most watched video creator across the globe with 2.8 billion video views according to Tubular Labs’ monthly rankings.
Solomou developed the idea for a social media publishing business while at Leeds University, where he studied business management from 2009 to 2013. Solomou founded The Lad Bible Limited on 3 April 2012 and developed the LADbible project before being joined by director Arian Kalantari later in 2012.
LADbible's parent company changed its name from The Lad Bible Limited to The Global Social Media Group Limited on 18 November 2013. On 19 June 2014, the parent company changed its name to 65TWENTY LTD then to The Ladbible Group Limited on 16 November 2015.
The LADbible project started in January 2012 when they published their first Facebook post which had over 75,000 interactions. Later in 2012, they launched a separate Facebook page specifically for their audience in Australia for more relevancy. In 2014, LADbible's Facebook page had almost 2 million likes and was attracting over 5 million unique visitors every month. By November 2015 this number had increased more than 400% to 10.6 million followers on Facebook. This has continued to grow to more than 24.3 million followers in May 2017.
Since it was founded, several offshoots of LADbible have been created by the company including the SPORTbible and Pretty52.
In March 2017, the company re-branded, dropping "The" from the brand name and changing its logo. Ben Walker, from design studio UFO who worked on the rebrand said; "The new logo uses bold, simple typography, while both of the words within the marque are set at the same height to give them equal prominence". In a interview with Design Week, a company spokesman said; "It's about being an individual who thrives on humour, community – treating others right and being treated right by others."
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