The Kluger Agency
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| Private | |
| Industry | Advertising, Music |
| Founded | 2008 |
| Headquarters | Beverly Hills, California & Miami Beach, Florida |
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Key people
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Adam Kluger , CEO |
| Website | Official website (Requires Adobe Flash Player) |
The Kluger Agency (TKA) is an advertising agency with a focus on product placement within the music industry. The agency represents over sixty brands, partnering them with artists in the music industry.
The agency was founded in late 2007 or early 2008 by (then 22-year-old) Adam Kluger . He is known for placing the advertisement of products within the medium of popular music.
An advertisement for Plenty of Fish in 2010 Lady Gaga/Beyoncé Knowles video "Telephone" yielded a 20% increase in traffic to the site in the month following the song's release. Plenty of Fish has also placed paid promotions in Jason Derulo’s “Ridin' Solo” and Akon/Flo Rida’s “Available”, according to a Forbes magazine blog which estimates placement deals bring in $10 million a year for Kluger as its cut of revenue from "roughly 100 videos and five or six songs per year".BusinessWeek estimates advertisers pay $40,000 to $250,000 per placement, of which Kluger retains up to 23%. Placing a brand into the song's lyrics may cost a half-million dollars or more.
Adam Kluger established the agency in 2008 by making over 400 telephone calls, claiming to vendors that he could get their brands into popular songs, then claiming to record labels that he could get brands to pay for promotions. In Kluger's words, "there's a bit of bullsh-----g you have to do to get in the door". He eventually got through to Steve Berman, head of marketing for Interscope Records, a label promoting bands such as The Pussycat Dolls. His first product placement was for a lingerie manufacturer whose branding is displayed on a shopping bag of cash in a one-second appearance in Lady Gaga's music video "Beautiful, Dirty, Rich".
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