PlentyofFish

PlentyOfFish

Type	Private
Founded	2003
Headquarters	Vancouver, Canada
Key people	Markus Frind (CEO, Founder)
Revenue	$100 million USD (2014 estimated)
Owner	Match.com (Match Group/IAC)
Number of employees	75
Website	pof.com

PlentyOfFish (POF) is an online dating service, popular primarily in Canada, the United Kingdom, Ireland, Australia, Brazil, and the United States. The company, based in Vancouver, British Columbia generates revenue through advertising and premium memberships. While it is free to use, PlentyOfFish offers premium services as part of their upgraded membership, such as who has 'liked' a member through the service's Tinder-like MeetMe feature, and allowing users to see whether a message has been read and/or deleted.

Markus Frind, CEO and Founder of PlentyOfFish Media Inc., graduated in 1999 from British Columbia Institute of Technology with a diploma in Computer Systems Technology.

In 2004, PlentyOfFish became a full-time business for Frind. He ran the site independently until 2008, when he began hiring other employees at his new Vancouver headquarters. In 2009, PlentyOfFish also launched a contest with Lady Gaga allowing single members to go together and meet the singer during her "Fame Monster" tour.

The website for PlentyOfFish appeared in several music videos in 2010: in Lady Gaga's "Telephone", Natasha Bedingfield's "Touch", Ke$ha's "We R Who We R", Flo Rida and Akon's "Available", Jason Derulo's "Ridin' Solo", and 3OH!3's "Double Vision". In 2011, it appeared in Britney Spears's music video for "Hold It Against Me". Many of these appearances are undisclosed paid product placements which have met with highly negative reviews.